Ripon Public Library

Buyology, truth and lies about why we buy, Martin Lindstrom

Type
Label
Buyology, truth and lies about why we buy, Martin Lindstrom
Language
eng
Bibliography note
Includes bibliographical references (p. 217-229) and index
Index
index present
Literary Form
non fiction
Main title
Buyology
Nature of contents
bibliography
Oclc number
192048160
Responsibility statement
Martin Lindstrom
Sub title
truth and lies about why we buy
Table Of Contents
A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is? : neuromarketing and predicting the future -- Let's spend the night together : sex in adversting -- Winner takes all : neuromarketing and the presidential election -- Conclusion
Classification
Creator
Subject
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