Bibliograph

Competing against luck, the story of innovation and customer choice, Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan

Type

Label

Competing against luck, the story of innovation and customer choice, Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan

Language

eng

Bibliography note

Includes bibliographical references and index

Index

index present

Literary Form

non fiction

Main title

Competing against luck

Nature of contents

bibliography

Oclc number

959710764

Responsibility statement

Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan

Sub title

the story of innovation and customer choice

Summary

Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs

Table Of Contents

Section I: An introduction to jobs theory -- Chapter 1: The milk shake dilemma -- Chapter 2: Progress, not products -- Chapter 3: Jobs in the wild -- Section 2: The hard work--and payoff--of applying jobs theory -- Chapter 4: Job hunting -- Chapter 5: How to hear what your customers don't say -- Chapter 6: Building your résumé -- Section 3: The jobs to be done organization -- Chapter 7: Integrating around a job -- Chapter 8: Keeping your eye on the job -- Chapter 9: The jobs-focused organization -- Chapter 10: Final observations about the theory of jobs

Classification