Break the internet, the truth about influencers, Olivia Yallop
Type
Label
Break the internet, the truth about influencers, Olivia Yallop
Language
eng
Bibliography note
Includes bibliographical references (pages 267-280)
Index
no index present
Literary Form
non fiction
Main title
Break the internet
Nature of contents
bibliography
Oclc number
1267686718
Responsibility statement
Olivia Yallop
Sub title
the truth about influencers
Summary
Old media is over. The internet reigns. And in today's attention economy, influencers are kings. But who are they... and how do you become one? "Break the Internet" takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Examining the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future -- the economy of influence will be valued at 15 billion dollars globally in 2022. Olivia Yallop enrols in an influencer bootcamp, goes undercover at fan meetups, and shadows online celebrities to understand how digital personas are built, uncovering what it is really like to live a branded life and trade in a "social stock market". From mumfluencers and activists to governments and investors, everyone wants to build their online influence. But how do you stay authentic in a system designed to commodify identity?
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