Brandwashed, tricks companies use to manipulate our minds and persuade us to buy, Martin Lindstrom
Type
Label
Brandwashed, tricks companies use to manipulate our minds and persuade us to buy, Martin Lindstrom
Language
eng
Bibliography note
Includes bibliographical references (p. [261]-284) and index
Index
index present
Literary Form
non fiction
Main title
Brandwashed
Nature of contents
bibliography
Oclc number
694832859
Responsibility statement
Martin Lindstrom
Sub title
tricks companies use to manipulate our minds and persuade us to buy
Table Of Contents
Buy buy baby: when companies start marketing to us in the womb -- Peddling panic and paranoia: why fear sells -- I can't quit you: brand addicts, shopaholics, and why we can't live without our smart phones -- Buy it, get laid: the new face of sex (and the sexes) in advertising -- Under pressure: the power of peers -- Oh, sweet memories: the new (but also old) face of nostalgia marketing -- Marketers' royal flush: the hidden powers of celebrity and fame -- Hope in a jar: the price of health, happiness, and spiritual enlightenment -- Every breath you take, they'll be watching you: the end of privacy -- Conclusion: I'll have what Mrs. Morgenson is having: the most powerful hidden persuader of them all: us
Classification
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Subject
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