Ripon Public Library

How to make money with social media, an insider's guide on using new and emerging media to grow your business, Jamie Turner and Reshma Shah

eng

Includes bibliographical references and index

illustrations

index present

non fiction

How to make money with social media

bibliography

613420057

Jamie Turner and Reshma Shah

an insider's guide on using new and emerging media to grow your business

This guide is written by experts who've developed money-making marketing campaigns for many of the world's largest companies. This book shows how to avoid crucial pitfalls that other companies have encounter, how to make the most of limited resources, and how to strengthen your brand instead of placing it at risk.--[book jacket]

What social media isn't -- The evolution of marketing -- How to think about social media -- The language of social media -- Laying the groundwork for success -- Why your first social media campaign didn't work -- Managing the conversation -- Creating circular momentum -- Social media is more than YouTube, LinkedIn, Facebook, and Twitter -- How to use networking platforms to help your grow your sales and revenue -- How to use sharing platforms to help you grow your sales and revenue -- Mobile media, augmented reality, and widgets. Oh My! -- How to integrate social media into your marketing plan -- How to conduct a competitive assessment -- Conducting an internal situation analysis -- Understanding the customer thought processes -- Establishing your major objectives and key strategies -- Aligning you social media strategy with your brand essence -- How to measure a social media campaign -- Step 1: Measuring the quantitative data -- Step 2: Measuring the qualitative data -- Step 3: Measuring the only really important thing- Your return on investment -- Social media guidelines for corporations -- 59 things you need to do on your way to a successful social media campaign