Sneaker wars, the enemy brothers who founded Adidas and Puma and the family feud that forever changed the business of sport, Barbara Smit
Type
Label
Sneaker wars, the enemy brothers who founded Adidas and Puma and the family feud that forever changed the business of sport, Barbara Smit
Language
eng
Bibliography note
Includes bibliographical references (p. [345]-368) and index
resource.biographical
contains biographical information
Illustrations
illustrations
Index
index present
Literary Form
non fiction
Main title
Sneaker wars
Nature of contents
bibliography
Oclc number
156818161
Responsibility statement
Barbara Smit
Sub title
the enemy brothers who founded Adidas and Puma and the family feud that forever changed the business of sport
Summary
Traces the fierce rivalry between brothers Adi and Rudi Dassler, who launched a successful shoe business from their mother's laundry room in Germany before a bitter feud prompted their separation and launch of competitors Adidas and Puma
Table Of Contents
pt. 1. Two brothers, one feud. -- The Dassler boys -- Two brothers at war -- The split -- Oympic handouts -- The Alsatian plot -- Dirty tricks in Mexico -- The Puma swinger -- Stars and stripes -- From rags to riches -- Soccer punch -- pt. 2. Champions of the world. -- Under the influence -- The bountiful game -- The clandestine empire -- Olympic friends -- The return -- Collapse -- The emperor strikes back -- Puma's demise -- pt. 3. Multibillion-dollar rescue. -- Shart attack! -- The sellout -- Stir it up -- Triple bluff -- The comeback -- Soccer punch II -- Sneaker wars II -- Cool cats -- High noon
Classification
Creator
Subject
Mapped to
Incoming Resources
- Has instance1