Bibliograph

Change, how to make big things happen, Damon Centola

Type

Label

Change, how to make big things happen, Damon Centola

Language

eng

Bibliography note

Includes bibliographical references (pages 305-334) and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Change

Nature of contents

bibliography

Oclc number

1153666011

Responsibility statement

Damon Centola

Sub title

how to make big things happen

Summary

"When it comes to lasting change in what we think or the way we live, the dynamics are different: beliefs and behaviors are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways. Drawing on deep-yet-accessible research and fascinating examples from the spread of coronavirus to the success of the Black Lives Matter movement, the failure of Google+, and the rise of political polarization, Change presents groundbreaking and paradigm-shifting new science for understanding what drives change, and how we can change the world around us." -- inside front jacket flap

Target audience

adult

Classification